Roxanne Gard Design | An Independent Graphic Design Studio

Roxanne Gard - Designer at work in her studio

"I make brands look good - and occasionally get way too excited about fonts."

The Studio

Not a freelancer.
A creative partner - with a proven track record.

Roxanne Gard Design is an established independent design firm, not a one-off freelance arrangement. For 21 years, this studio has operated at the highest level of commercial design - producing packaging, branding, and visual identities for consumer products distributed through the country's most demanding mass retail channels, including Target, Walmart, CVS, Fred Meyer, and beyond.

Roxanne Gard Design is an established independent design studio and creative partner with a 20+ year track record of delivering sophisticated, results-driven design for consumer brands distributed through the world's most demanding retail channels.

Working with Roxanne Gard Design means working directly with a senior creative who has a vested interest in your success - because the work carries her name, and because your growth is what sustains this firm's reputation. That alignment of incentives is something no large agency can replicate.

Work with the Studio

21+

Years of Experience

200+

Projects Completed

Major Retail Chains

100%

Original Creative Direction

The Boutique Difference

You work with me.
Every time. Always.

At large agencies, your project gets passed to a junior designer three weeks in. Here, there are no hand-offs, no account managers between us, and no diluted creative vision. You have direct access to a senior designer with 21 years of experience - from the first conversation to the final press-ready file.

This studio operates on selective engagement. I work with a limited number of clients at any given time - intentionally - so that every project receives the full weight of my creative attention. That is not a constraint. It is a commitment.

Direct Access

You communicate directly with the designer - not a project manager, not an intern. Responses within one business day, always.

Tailored Approach

No templated solutions. Every project begins from zero - researched, strategized, and designed specifically for your brand and your market.

Vested in Your Success

Your success is this studio's reputation. I am invested in outcomes, not deliverables - in work that performs, not just work that looks good.

Proven at Scale

With 21 years of work distributed through Target, Walmart, CVS, and more, this isn't theoretical expertise - it's an established, verifiable track record.

What We Do

Design disciplines
under one creative roof

Packaging Design

Packaging is your silent salesperson. Roxanne Gard Design produces packaging that commands shelf presence in the country's most competitive retail environments - from mass-market giants like Target and Walmart to specialty channels. Concept through press-ready file.

View Work

Branding & Identity

A brand is a system of impression. This studio develops full visual identity systems - mark, palette, typography, voice, and brand standards - built with the strategic rigor that mass retail demands and the aesthetic sophistication that premium brands deserve.

View Work

Logo Design

Your logo is the face your brand presents every single day. Logos designed here are timeless, technically scalable (from a 1-inch label to a 30-foot banner), and grounded in a strong concept - not a pretty shape picked from a mood board.

View Work

Print Media

From stationery suites and point-of-purchase materials to editorial layouts and trade show systems - print collateral is designed with the same intent that earned shelf space at national retailers. Tactile quality and visual consistency, guaranteed.

View Work

Digital Design

Digital assets - social media systems, email templates, web graphics, digital advertising - designed for screen with the same care and strategic thinking applied to every print piece. On-brand, on-purpose, at every pixel.

View Work

Shopify Design

An e-commerce store is a brand experience. This studio designs, configures, and launches Shopify stores that are visually distinctive, conversion-optimized, and fully aligned with the brand system - from theme customization to bespoke builds.

View Work

Also Available

Creative Writing & Brand Copywriting

Great design and great words belong together. Brand manifestos, taglines, product descriptions, web copy, and editorial content - crafted with the same intentionality as the visual work, ensuring your brand communicates as eloquently as it looks.

Inquire Now

Selected Work

Portfolio

Packaging

Oilogic Baby Stuffy Nose & Cough Shower Set

Packaging

Oilogic Baby Slumber & Sleep Collection

Packaging

Oilogic Kids Collection

Packaging

ChicaMonina Gourmet Taco Sauce Mix Collection

Packaging

Oilogic Prego Collection

Branding

Reel Deal Brand Collateral

Oilogic Expo West Product Brochure

Digital

Oilogic Baby Slumber & Sleep Linen Mist Social Post

Web

Teazzers + BobaLab Shopify Website

View Full Portfolio →

Oilogic Prego Roll-on Collection

Oilogic

Packaging

Oilogic Baby Stuffy Nose & Cough Collection

Oilogic

Oilogic Baby Slumber & Sleep Collection

Oilogic

Packaging

ChicaMonina Gourmet Taco Sauce Mix Collection

ChicaMonina

Pupas Carryout Bag

Pupas Salvadoran Cuisine

How We Work

The design process

Every great project begins with curiosity and ends with clarity. Here's what a 21-year track record looks like in practice.

Discovery & Brief

We begin with a genuine conversation - not a questionnaire. I want to understand your brand, your customer, your competitive landscape, and what success looks like for you. The right brief is the foundation of the right work.

Research & Concept

Before any design begins, I research. That means studying shelf sets, analyzing competitor positioning, understanding your distribution channel's aesthetic language, and developing original concepts informed by strategy - not just aesthetics.

Design & Refinement

Concepts are presented with clear rationale - the thinking is as important as the execution. We refine through focused, purposeful feedback rounds. Not unlimited revisions, but a disciplined creative dialogue that arrives at the best possible outcome.

Production & Delivery

Final files delivered in every format required - print-ready, web-optimized, organized and documented. Brand standards are included as standard, ensuring visual consistency long after our engagement closes.

What We Believe

Design with
intention.
Always.

Great design isn't about following trends. It's about understanding people, telling true stories, and creating work that holds up a decade from now. These are the values behind every project taken on by this studio - and the reason that work designed here performs in the world's most competitive retail environments.

I work with a limited number of clients at a time, intentionally. Not as a limitation, but as a promise: every client and every project receives the full weight of senior-level creative attention.

Start a Conversation

Concept Before Aesthetic

Beautiful work without purpose is decoration. Every design decision traces back to a strategy - a deliberate reason why this form, this color, this word, over every other option. This is how work that ships to Target gets made.

II.

Boutique by Choice

This is a one-designer studio, by design. You work directly with the designer at every stage - no hand-offs, no account managers, no dilution of creative direction. That's the boutique promise.

III.

Craft at Every Scale

Whether it's a business card or a full retail packaging system for national distribution, the standard of craft does not change. Details matter at every scale. This studio sweats all of them.

IV.

Honest Creative Partnership

A design firm hired for its expertise should exercise that expertise. If a direction won't serve a brand well, this studio says so - respectfully, with a better idea ready.

Vested in Outcomes

The measure of successful design is not a pretty PDF - it's product moving off shelves, brands building recognition, and clients coming back. This studio is invested in those outcomes, not just deliverables.

Client Voices

What clients say

"Working with Roxanne has been a great experience in the package design process for my company. Her creativity and skills produced very eye-catching packaging. Her focus and follow-through were instrumental in getting the product to the retailer in a speedy fashion."

Chica Peralta

Owner, Chicamonina Gourmet

"Working with Roxanne was nothing like I expected from a design engagement. She asked better questions than any agency I had spoken with. The brand system she delivered was perfect - first presentation. She understood us from day one."

David G.

Founder, Hilltop Cafe & Truck Park

"Our Shopify store performs. That is the word I keep using. Roxanne built something that is beautiful and that converts - because she designed it to do both. She knows e-commerce as well as she knows design."

Lisa K.

Owner, Bliss Baby

"My logo is BADASS! People rave about it all the time. Roxanne is easy to work with & knocked out my logo quickly."

Adam Nelson

Owner, Reel Deal

Get in Touch

Start a conversation

Every project begins with a conversation. Tell us about your brand, your goals, and your timeline - a response within one business day is guaranteed.

Email hello@roxannegard.com

Response Time Within 1 business day, guaranteed

Currently Accepting

Packaging design projects
Brand identity systems
Shopify design & builds
Print & digital campaigns
Creative writing & brand copy

Proven Distribution Track Record

Work designed by this studio has shipped to shelves at Target, Walmart, CVS, Fred Meyer, and through Mary Kay's global distribution network - across 21 years of professional practice.

First Name *

Last Name *

Email Address *

Company / Brand

Project Type

Tell me about your project *

Design that earns a second look.

Not a freelancer.
A creative partner - with a proven track record.